Air Force releases new social media guidance

  • Published
  • By Staff Sgt. Stacy Moless
  • 374th Airlift Wing Public Affairs
YOKOTA AIR BASE, Japan --  The Air Force Public Affairs Agency recently released the 4th edition of the Air Force social media guidelines, outlining responsible use of social media while maintaining professionalism and operational security.

The new edition recommends social media users to: think how their post may be perceived by the public; be cautious of crossing the line between funny and disrespectful; maintain appropriate communication and conduct with officers, enlisted peers, supervisors and subordinates; remember users take personal responsibility for actions taken on social networking sites.

"Social media not only serves as a way to communicate internally with our Airmen, but also as a means to tell the story of our Airmen to external audiences who themselves are actively engaged in social networks," said Chief Master Sgt. Brian Hornback, Air Force Global Strike Command, command chief master sergeant.

Designated for use by leaders, Airmen and their families alike, the guideline provides tips and recommendations to consider when using social media.

"Post on social media as if a parent was reading it," said Master Sgt. Jeffrey Glover 374th Communication Squadron first sergeant. "If they would think your post is unprofessional, the Air Force probably will too!"

The guide provides helpful insight into common social media platforms such as posting videos, photo sharing and blogs, while it touches on emerging social media trends and answers frequently asked questions.

Five useful social media tips offered by the guideline are:

 Do not post classified, sensitive or For Official Use Only information

 Stay in your lane, it's ok to discuss issues related to your career or personal
experience but you shouldn't discuss areas of expertise where you have no first-hand, direct experience or knowledge.

 You must keep federal law, Department of Defense directives and instructions, Air Force instructions and the Uniform Code of Military Justice in mind when using social media in official and unofficial capacities.

 Be aware of the image you represent. Anytime you engage in social media you're representing the Air Force. Do not bring discredit to you or your service.

 Avoid the offensive by not posting anything vulgar, obscene, abusive, profane, racially or ethically hateful.

For more information, read the Air Force social media guideline here.